\uc5d4\ub370\ubbf9 \uc2dc\ub300\uac00 \uc5f4\ub9ac\uba74\uc11c \uad6d\uc81c\uad00\uad11 \uc218\uc694\uac00 \ube60\ub978 \ud68c\ubcf5\uc138\ub85c \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \uc138\uacc4\uad00\uad11\uae30\uad6c(UNWTO)\uc5d0 \ub530\ub974\uba74 2023\ub144 1\ubd84\uae30 \uad6d\uc81c\uad00\uad11\uac1d\uc774 \ucf54\ub85c\ub098 \uc774\uc804\uc758 80% \uc218\uc900\uc73c\ub85c \ud68c\ubcf5\ud558\uace0 \uc788\ub2e4. \uc11c\uc6b8 \ubc29\ubb38 \uc678\ub798 \uad00\uad11\uac1d\ub3c4 \u038419\ub144\uc5d0 \ub300\ube44\ud558\uc5ec \u038422\ub144 \ub9d0\uc5d0\ub294 18% \uc218\uc900\uc5d0 \ubd88\uacfc\ud588\uc73c\ub098, \u038423\ub144 1\ubd84\uae30\uc5d0\ub294 \u201919\ub144\uc758 46% \uc218\uc900\uae4c\uc9c0 \ud68c\ubcf5\ud558\uace0 \uc810\ucc28 \ud655\ub300\ub418\ub294 \ucd94\uc138\uc774\ub2e4.<\/p>\n
\uc11c\uc6b8\uad00\uad11\uc7ac\ub2e8(\ub300\ud45c\uc774\uc0ac \uae38\uae30\uc5f0)\uc740 \uad6d\uc81c\uad00\uad11\uc218\uc694 \ud68c\ubcf5\uc744 \ucd09\uc9c4\ud558\uace0 \uad00\uad11\uc0b0\uc5c5\uc758 \ud65c\uc131\ud654\ub97c \uc704\ud574 6\uc6d4 20\uc77c(\ud654)\ubd80\ud130 24\uc77c(\ud1a0)\uae4c\uc9c0 5\uc77c\uac04 \ub3d9\ub300\ubb38\ub514\uc790\uc778\ud50c\ub77c\uc790(DDP)\uc5d0\uc11c \u20182023 \uc11c\uc6b8\uad6d\uc81c\ud2b8\ub798\ube14\ub9c8\ud2b8(SITM)\u2019\ub97c \uac1c\ucd5c\ud558\uace0 \uc5d4\ub370\ubbf9 \uc2dc\ub300\ub97c \ub9de\uc544 \ubcf8\uaca9\uc801\uc778 \uad00\uad11 \ud64d\ubcf4\uc5d0 \ub098\uc120\ub2e4. \uc774\ubc88 \ud589\uc0ac\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uad00\uad11\uc0c1\ud488 \uad6c\uc131\uc744 \ub17c\uc758\ud560 \uc218 \uc788\ub294 B2B \ube44\uc988\ub2c8\uc2a4 \uad50\ub958\uc758 \uc7a5\uc744 \uac1c\ucd5c\ud558\uace0, \ucd5c\uadfc \uad00\uad11\uc758 \ud2b8\ub80c\ub4dc\ub97c \uc18c\uac1c\ud558\uace0 \uc9c0\uc5ed \uad00\uad11 \uc790\uc6d0\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n
\uc774\ubc88 \ud589\uc0ac\ub294 \ub3d9\ub300\ubb38\ub514\uc790\uc778\ud50c\ub77c\uc790(DDP)\uc640 \uc628\ub77c\uc778\uc5d0\uc11c \ub3d9\uc2dc \uac1c\ucd5c\ub418\uba70, \ucf54\ub85c\ub09819 \uc5d4\ub370\ubbf9\uc744 \ub9de\uc544 \ud574\uc678\ubc14\uc774\uc5b4 \ucd08\uccad \ud655\ub300, \uc9c0\uc790\uccb4 \uad00\uad11 \uae30\uad00 \ucc38\uc5ec\ub97c \ud1b5\ud574 \uc11c\uc6b8\uacfc \ub300\ud55c\ubbfc\uad6d\uc758 \uad00\uad11 \ud64d\ubcf4\ub97c \uc704\ud574 \uae30\ud68d\ub418\uc5c8\ub2e4.<\/p>\n
\uc62c\ud574\ub85c 9\ud68c\ucc28\ub97c \ub9de\uc740 \u2018\uc11c\uc6b8\uad6d\uc81c\ud2b8\ub798\ube14\ub9c8\ud2b8(SITM)\u2019\ub294 \u25b3\ubc14\uc774\uc5b4 \uc0ac\uc804 \ud338\ud22c\uc5b4, \u25b3B2B \ube44\uc988\ub2c8\uc2a4 \uc0c1\ub2f4\ud68c \u25b3\uac1c\ub9c9\uc2dd, \u25b3\uad00\uad11\ud64d\ubcf4\ubd80\uc2a4 \uc6b4\uc601, \u25b3\uc11c\uc6b8\uad00\uad11 \uc138\ubbf8\ub098 \ub4f1 \ub2e4\uc591\ud55c \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uad6c\uc131\ub41c\ub2e4.<\/p>\n
20\uc77c\uc5d0\ub294 \ud574\uc678 \ucd08\uccad \ubc14\uc774\uc5b4 \ub300\uc0c1 \uc0ac\uc804 \ud338\ud22c\uc5b4\ub97c \uac1c\ucd5c\ud558\uc5ec \uc804\ud1b5\uc2dc\uc7a5, \ub4f1\uc0b0, \ud55c\uac15\uc218\ubcc0\uccb4\ud5d8, K-\uceec\uccd0 \ub4f1 \ub2e4\uc591\ud55c \u2018\uc11c\uc6b8 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\u2019 \uccb4\ud5d8 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n
21\uc77c \uac1c\ucd5c\ub418\ub294 \uac1c\ub9c9\uc2dd\uc5d0\ub294 \uc624\uc138\ud6c8 \uc11c\uc6b8\ud2b9\ubcc4\uc2dc\uc7a5\uc774 \ucc38\uc11d\ud558\uc5ec \uad6d\ub0b4\uc678 \uad00\uad11\uc5c5\uacc4\uc5d0 \uc751\uc6d0\uc758 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc608\uc815\uc774\ub2e4. \uc774\ud6c4 \ud658\uc601\uc758 \ubc24\uc5d0\uc11c\ub294 \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uba48\ucd94\uc5c8\ub358 \ud574\uc678\ubc14\uc774\uc5b4\uc640 \uad6d\ub0b4\uc140\ub7ec\uac04\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc7ac\uac74\ud558\ub294 \uc7a5\uc774 \ub420 \uc804\ub9dd\uc774\ub2e4.<\/p>\n
B2B \ud2b8\ub798\ube14\ub9c8\ud2b8\uc5d0\uc11c\ub294 \ud574\uc678 \ubc14\uc774\uc5b4\ub4e4\uacfc \uad6d\ub0b4 \uc140\ub7ec\ub4e4 \uac04 \ud604\uc7a5 \uc0c1\ub2f4\uacfc \uc628\ub77c\uc778 \uacf5\uac04\uc5d0\uc11c\uc758 \ud654\uc0c1 \uc0c1\ub2f4\uc774 \uac01\uac01 \uc9c4\ud589\ub41c\ub2e4. \ud604\uc7a5 \uc0c1\ub2f4\uc740 6.21.(\uc218)~22.(\ubaa9) \uc591\uc77c\uac04 DDP \uc544\ud2b8\ud640 1\uc5d0\uc11c, \uc628\ub77c\uc778 \ud654\uc0c1 \uc0c1\ub2f4\uc740 6.23.(\uae08)~24.(\ud1a0)\uae4c\uc9c0 \uc6b4\uc601\ub41c\ub2e4.<\/p>\n
22\uc77c \uc9c4\ud589\ub418\ub294 \uc11c\uc6b8\uad00\uad11 \uc138\ubbf8\ub098\uc5d0\uc11c\ub294 \u2018\uc11c\uc6b8 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\u2019\uc744 \uc18c\uac1c\ud558\uace0 \uc11c\uc6b8 \uad00\uad11\uc0c1\ud488 \uac1c\ubc1c\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub0b4\uc6a9\uc758 \ucf58\ud150\uce20 \uac15\uc5f0\uc774 \uac1c\ucd5c\ub41c\ub2e4.<\/p>\n
\uad00\uad11\ud64d\ubcf4\ubd80\uc2a4\ub294 6.21.(\uc218)~22.(\ubaa9)\uc5d0 \uac78\uccd0 DDP \ub85c\ube44\uc5d0\uc11c \uc6b4\uc601\ub418\uba70, \uc11c\uc6b8 \uc2a4\ud0c0\ud2b8\uc5c5 5\uac1c \uc0ac(\u25b4\ub808\uc778\ud3ec\ucef4\ud37c\ub2c8, \u25b4\uc54c\uc564\uc6d0, \u25b4\ud788\uce58\ub9e4\ub4dc, \u25b4\ub9e4\uc6d4\ub9e4\uc8fc, \u25b4\uc11c\uc6b8\uc2dc\uc624\ub798\uac00\uac8c)\uac00 \ucc38\uc5ec\ud558\uc5ec \uad00\uad11\uacfc \uad00\ub828\ub41c \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\uc640 \uccb4\ud5d8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc608\uc815\uc774\ub2e4.<\/p>\n
B2B \ube44\uc988\ub2c8\uc2a4 \uc0c1\ub2f4\ud68c\ub294 \u2018\uc11c\uc6b8\uad6d\uc81c\ud2b8\ub798\ube14\ub9c8\ud2b8(SITM)\u2019\uc758 \ud575\uc2ec \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c 768\uac1c\uc758 \ud574\uc678 \ubc14\uc774\uc5b4\ub4e4\uacfc \uad6d\ub0b4 \uc140\ub7ec\ub4e4\uc774 \ucc38\uac00\ud55c\ub2e4. \ud574\uc678 \ubc14\uc774\uc5b4 354\uac1c \uc0ac(\uc624\ud504\ub77c\uc778 135, \uc628\ub77c\uc778 219), \uad6d\ub0b4 \uc140\ub7ec 414\uac1c \uc0ac\uac00 \ub4f1\ub85d\ud558\uc5ec \uc791\ub144(607\uac1c\uc0ac) \ub300\ube44 26.5% \uc774\uc0c1 \uc99d\uac00\ud55c \ucc38\uc5ec\uc728\uc744 \ubcf4\uc600\ub2e4. \uc0ac\uc804\uc0c1\ub2f4 \ub9e4\uce6d(PSA) \uac74\uc218\uac00 2,700\uc5ec \uac74\uc744 \ub118\uc5b4 \uc5d4\ub370\ubbf9 \uc2dc\ub300\ub97c \ub9de\uc774\ud558\uc5ec \ucc38\uc5ec\uc0ac\uc758 \ub728\uac70\uc6b4 \uad00\uc2ec\uc744 \uc5ff\ubcfc \uc218 \uc788\ub2e4. \ud2b9\ud788 \uc62c\ud574\ub294 \uc624\ud504\ub77c\uc778 \ubc14\uc774\uc5b4 \ucd08\uccad\uc744 \uc791\ub144(87\uac1c\uc0ac) \ub300\ube44 55% \ub192\uc740 135\uac1c\uc0ac\ub97c \ucd08\uccad\ud558\uc5ec \uc624\ud504\ub77c\uc778 \ub300\uba74 \uc0c1\ub2f4 \uaddc\ubaa8\ub97c \ub300\ud3ed \ub298\ub838\ub2e4. \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \ubd95\uad34\ub41c \uad6d\ub0b4\uc678 \uad00\uad11\ub124\ud2b8\uc6cc\ud06c\ub97c \uc7ac\uac74\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ub3c4\ucd9c\ud558\ub294 \uad6d\ub0b4 \ucd5c\ub300\uc758 \ube44\uc988\ub2c8\uc2a4\uc758 \uc7a5\uc774 \ub420 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\ub2e4.<\/p>\n
\ucc38\uc5ec \ubc14\uc774\uc5b4\uc758 \ud2b9\uc9d5\uc740 \ud604\uc9c0 \uc544\uc6c3\ubc14\uc6b4\ub4dc \uc5ec\ud589\uc0ac\uac00 \uac00\uc7a5 \ub9ce\uc73c\uba70(80%), \ud14c\ub9c8\uad00\uad11(6%), \uc219\ubc15(4%) \uad00\ub828 \uc21c\uc774\ub2e4.<\/p>\n
\ucc38\uc5ec \uc140\ub7ec\uc5c5\uc885\uc740 \uc5ec\ud589\uc0ac(47%), \uc758\ub8cc\uae30\uad00(14%), \uc219\ubc15(12%) \uad00\ub828 \uc21c\uc774\ub2e4.<\/p>\n
\uc791\ub144 \uc0c1\ub2f4 \uc2e4\uc801\uc740 \ube44\uc988\ub2c8\uc2a4 \ubbf8\ud305 2,386\uac74\uc774\uba70, \uc774\uc911 \uacc4\uc57d \ud611\uc758 804\uac74, \uc57d 324\uc5b5\uc6d0 \uaddc\ubaa8\uc774\ub2e4.<\/p>\n
\ub610\ud55c, \uc774\ubc88 2023 \uc11c\uc6b8\uad6d\uc81c\ud2b8\ub798\ube14\ub9c8\ud2b8(SITM) \uad00\uad11 \ud64d\ubcf4\ubd80\uc2a4\uc5d0\ub294 \uc11c\uc6b8\uc2dc \uc790\uce58\uad6c\ubfd0 \uc544\ub2c8\ub77c \uc9c0\uc790\uccb4 \uad00\uad11 \uae30\uad00\ub4e4\ub3c4 \ucc38\uc5ec\ud574 \uc11c\uc6b8-\uc9c0\ubc29 \uac04 \uc0c1\uc0dd\uad00\uad11\uc744 \uc2e4\ud604\ud558\uace0 \ub300\ud55c\ubbfc\uad6d \uad00\uad11\uc744 \ud568\uaed8 \uc54c\ub9ac\ub294 \ud589\uc0ac\ub85c \uac70\ub4ed\ub0a0 \uc608\uc815\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c0\ubc29 \uad00\uad11\uc790\uc6d0\uc744 \ud64d\ubcf4\ud558\uace0 \uc11c\uc6b8 \ubc29\ubb38 \uc678\ub798 \uad00\uad11\uac1d\uc758 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc9c0\ubc29 \ubc29\ubb38\uc744 \uc720\ub3c4\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n
\ucc38\uc5ec \uae30\uad00\uc740 \uc11c\uc6b8\uc2dc 8\uac1c \uc790\uce58\uad6c (\u25b4\uac15\ub0a8\uad6c, \u25b4\uac15\ubd81\uad6c, \u25b4\uac15\uc11c\uad6c, \u25b4\uad11\uc9c4\uad6c, \u25b4\ub178\uc6d0\uad6c, \u25b4\ub3c4\ubd09\uad6c, \u25b4\uc1a1\ud30c\uad6c, \u25b4\uc911\uad6c)\uc640 4\uac1c \uc9c0\uc790\uccb4 (\u25b4\uac15\uc6d0\ub3c4\uad00\uad11\uc7ac\ub2e8, \u25b4\ub300\uad6c\ubb38\ud654\uc608\uc220\uc9c4\ud765\uc6d0, \u25b4\ubd80\uc0b0\uad00\uad11\uacf5\uc0ac, \u25b4\uc775\uc0b0\uc2dc)\uc774\ub2e4.<\/p>\n
\uae38\uae30\uc5f0 \uc11c\uc6b8\uad00\uad11\uc7ac\ub2e8 \ub300\ud45c\uc774\uc0ac\ub294 \u201c\ubcf8\uaca9\uc801\uc778 \uc5d4\ub370\ubbf9 \uc2dc\ub300\ub97c \ub9de\uc544 \uc774\ubc88 2023 \uc11c\uc6b8\uad6d\uc81c\ud2b8\ub798\ube14\ub9c8\ud2b8(SITM)\uac00 \uad6d\ub0b4\u00b7\uc678 \uad00\uad11\uc5c5\uacc4\uc758 \ud65c\ub825\uc744 \ub418\ucc3e\uc744 \uc218 \uc788\ub294 \ucd08\uc11d\uc744 \ub9c8\ub828\ud558\uace0 \uc804 \uc138\uacc4\uc5d0 \u2018\uc11c\uc6b8 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\u2019\uc744 \uc54c\ub9b4 \uc218 \uc788\ub294 \uc7a5\uc774 \ub420 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud55c\ub2e4\u201d\ub77c\uba70 \u201c\uc774\ubc88 \ud589\uc0ac\ub97c \ud1b5\ud574 \uc11c\uc6b8 \uc678\ub798\uad00\uad11\uac1d 3\ucc9c\ub9cc\uba85 \uc2dc\ub300\ub97c \uc55e\ub2f9\uae38 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uaca0\ub2e4\u201d\ub77c\uace0 \uc758\uc9c0\ub97c \ubc1d\ud614\ub2e4.<\/p>\n
\ucd9c\ucc98: \uc11c\uc6b8\uc2dc\uccad<\/p>\n
\uc11c\uc6b8\uad00\uad11\uc7ac\ub2e8 \uae00\ub85c\ubc8c2\ud300<\/p>\n","protected":false},"excerpt":{"rendered":"
\uc5d4\ub370\ubbf9 \uc2dc\ub300\uac00 \uc5f4\ub9ac\uba74\uc11c \uad6d\uc81c\uad00\uad11 \uc218\uc694\uac00 \ube60\ub978 \ud68c\ubcf5\uc138\ub85c \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \uc138\uacc4\uad00\uad11\uae30\uad6c(UNWTO)\uc5d0 \ub530\ub974\uba74 2023\ub144 1\ubd84\uae30 \uad6d\uc81c\uad00\uad11\uac1d\uc774 \ucf54\ub85c\ub098 \uc774\uc804\uc758 80% \uc218\uc900\uc73c\ub85c \ud68c\ubcf5\ud558\uace0 \uc788\ub2e4. \uc11c\uc6b8 \ubc29\ubb38 \uc678\ub798 \uad00\uad11\uac1d\ub3c4 \u038419\ub144\uc5d0 \ub300\ube44\ud558\uc5ec \u038422\ub144 \ub9d0\uc5d0\ub294 18% \uc218\uc900\uc5d0 \ubd88\uacfc\ud588\uc73c\ub098, \u038423\ub144 1\ubd84\uae30\uc5d0\ub294 \u201919\ub144\uc758 46% \uc218\uc900\uae4c\uc9c0 \ud68c\ubcf5\ud558\uace0 \uc810\ucc28 \ud655\ub300\ub418\ub294 \ucd94\uc138\uc774\ub2e4. \uc11c\uc6b8\uad00\uad11\uc7ac\ub2e8(\ub300\ud45c\uc774\uc0ac \uae38\uae30\uc5f0)\uc740 \uad6d\uc81c\uad00\uad11\uc218\uc694 \ud68c\ubcf5\uc744 \ucd09\uc9c4\ud558\uace0 \uad00\uad11\uc0b0\uc5c5\uc758 \ud65c\uc131\ud654\ub97c \uc704\ud574 6\uc6d4 20\uc77c(\ud654)\ubd80\ud130 24\uc77c(\ud1a0)\uae4c\uc9c0 5\uc77c\uac04 \ub3d9\ub300\ubb38\ub514\uc790\uc778\ud50c\ub77c\uc790(DDP)\uc5d0\uc11c \u20182023 \uc11c\uc6b8\uad6d\uc81c\ud2b8\ub798\ube14\ub9c8\ud2b8(SITM)\u2019\ub97c […]<\/p>\n","protected":false},"author":235,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16],"tags":[],"class_list":["post-1663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","category-16"],"_links":{"self":[{"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/users\/235"}],"replies":[{"embeddable":true,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1663"}],"version-history":[{"count":1,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":1665,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1663\/revisions\/1665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhmagazine.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}